Weekday AW12: Spare but sound Scandinavian style.

January 30, 2015
God, I love Weekday. How the Swedish brand manages to continuously release collection after collection of styles that should, in theory, be boredom incarnate, but in reality, inevitably worm their collective way into my top ten of the season is pretty laudable.

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I mean, you’d be totally right in saying what we’re looking at here is a pile of grey-hued (with the startling variety of raincloud-grey to charcoal!) separates, but really, this is something so much more. I could v. well be impartial here, given that these colours (plain), these cuts (largely unremarkable) and these fabrics (functional) make up what I’d describe as my personal style, but Weekday really is so much more than that.
It’s the detail (or complete lack thereof), the intransigent simplicity, the downright refusal to entertain flounce and whimsy for no good reason and, here, the series of subtle nods to styles as disparate as military, hip-hop-cum-streetwear, classic sportswear and formal tailoring. If anything, it’s wearable, versatile and – based on previous purchases – reasonably good quality for the price. 

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See more, and shop, Weekday.

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  • Mat October 17, 2012 at 7:09 pm

    sure could go for some of this, not seen any of their mens stuff before