Snow Peak – The Innovative Japanese Outdoor Lifestyle Brand

May 24, 2021
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Since 1958, Snow Peak has made Japanese-designed, lifetime-guaranteed outdoor products. Snow Peak’s core mission is to create restorative experiences in nature through legacy-grade gear and apparel.

They believe gathering with others outdoors is an antidote to the stresses of modern life and provides an opportunity to reconnect with each other and ourselves.

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Snow Peak’s name originates from the famous Japanese mountain, Tanigawa. Mount Tanigawa is known worldwide not only for the natural beauty of its noble peaks but also for the numbers that have failed while attempting to reach its glorious summit.

Fueled by the booming national interest in auto-camping sweeping across Japan in the 1980s, Snow Peak released a series of radically innovative products which focused on quality, functionality, timeless durability and considered design.

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Starting off with the Snow Peak Folding Low Chair in Khaki, we see one of the fundamental pieces of a camping trip that elevates it beyond just sleeping rough in the woods. 

The Low Chair is ideal for camping adventures, featuring an aluminum folding frame and a heavy-duty canvas seat fabric, with bamboo armrests. This functional piece also features the classic Snow Peak branding for the final touches.

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Nothing quite makes the difference as much as having a comfortable sleeping experience when out on a camping trip, and Snow Peak have it covered.

The Snow Peak Entry Sleeping Bag weighs only 3.7 lbs (1.7kg), making it a lightweight carry that features a super handy inside pocket and all packs down into a handy little pillow shape. 

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Snow Peak doesn’t just make camping gear, they also have a fully-fledged clothing range that oozes high functionality and Japanese contemporary styling. 

The Snow Peak Flexible Insulated Cardigan in the Beige colourway is crafted from a recycled polyester composition, with a water-repellent shell and a moisture-wicking inner lining. This cardigan is ideal for a casual overlay, or for layering. 

Details on this piece include snap button fastening, a chest pocket, dual side pockets, and a V-line neck profile. 

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Snow Peak has all aspects of the camping life covered, with their well-thought-out and functional contemporary clothing, to their campsite equipment. 

Here is the Pack & Carry Fireplace in Stainless Steel. Crafted from durable stainless steel, the Pack & Carry Fireplace folds flat for easy transportation and storage.

The set includes a handy canvas carry case, a base plate for preventing heat damage to the ground, and the Fireplace coal bed to help you slow cook your gourmet meals. Elevate your camping trip to the next level. 

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Part of the Flexible Insulated collection, this versatile, functional garment is designed for varying weather changes as well as deep-season colder months, which can be worn on its own or layered. 

Featuring a front patch pocket with snap closure, classic crewneck, and dual side seam pockets. This straight body Flexible Pullover features a gentle stretch for extra comfort, with the season’s filling of Polartec Alpha, to release excess heat and secure a minimum amount of heat. 

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The DWR Light Jacket from Snow Peak is made from a 100% nylon Primeflex construction. This matte look, slightly stretch jacket is a durable and lightweight addition to any casual day or overnight stint.


Snow Peak continues to provide a specific addition to the contemporary fashion market which is rarely found elsewhere.

Mixing heritage Japanese design and functionality with contemporary premium menswear cuts and fits, Snow Peak have defined themselves in an authentic and original department of their own and continues to innovate and provide new and exciting takes on traditional items and pastimes. 

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