SS17 McQ menswear is a season inspired collection by the lost and the lonely.
It was captured by Gus Van Sant in the 1991 cult movie My Own Private Idaho and his 1985 debut feature Mala Noche.
A 90s interpretation of the 70s imbues the collection through silhouette, fabrics and jarring though provocative colour play which plays an integral role.
This collection transpires a poetic vision that always plays to the romantic and an alluring combination of strength and weakness.