VMAN #21: Gymnasium.

February 15, 2013
As prolific as VMAN magazine is, it’s never, in my eyes, really beat out its competitors GQ Style and Arena Homme + in terms of laudable execution of creative concepts. I know, it’s probably marketed primarily at an American audience so spreads too fussy or adventurous most likely wouldn’t prove welcome. Still, I can’t say I’ve ever felt the mag did well even when adhering to the fondness for no-frills casual style across the pond.
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Gymnasium. Photography: Kacper Kasprzyk, Styling: Tom Van Dorpe
Until now, of course, as I’ve just come across this fairly astounding editorial from the upcoming The Thrill of the Game issue (#21) which is set to hit newsstands Feb 10th. Entitled Gynasium, it’s a 1950s infused romp through a fitness studio flooded with geometric patterns in a graphic colour combo of stark black and crisp white. Pretty sexy.
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If the possibility of wearing all of this (some of SS11’s best pieces from Raf Simons, Ann Demeulemeester, Calvin Klein, Lanvin, Romain Kremer and others) doesn’t motivate you to crack on with crunches, then I’m pretty sure nothing ever will..

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  • Richard Kilroy February 8, 2011 at 12:56 pm

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  • Cillian February 8, 2011 at 1:01 pm

    Not gonna lie, literally screamed "Richard Kilroy" in my head when I came across it!C.

  • we're having a moment February 8, 2011 at 4:47 pm

    I just wish they'd stop using Helvetica in every spread, its so safe….DRN

  • POPTUCKSHOP February 8, 2011 at 8:57 pm

    I thought Arena went bust… (confusion) Personally I think I prefer Vman because it is more fashion-focused and colourful, and when GQ does a clothing article, it is usually sponsored by somebody so focuses predominantly on single brands at a time. I guess it does cover a broader range of subjects though, and its probably a better read.

  • Cillian February 9, 2011 at 11:20 am

    Poptuckshop: "Arena" has ceased publication but Arena Homme + is still about! Shame that their previous Fashion Editor Jo-Ann Furniss recently left though…C.

  • Fashion Philosopher February 9, 2011 at 2:41 pm

    Sorry, I do not know Vman although I' m collecting magazines. It seems never to have caught my eye. But in regards to Arena homme +, it is the most innovative of all men fashion magazines ( and then maybe Another man). It was the magazine that killed single- handily the 1990's ' spikey' hair style with it's 2004 spring/ summer publication after almost ten years of reigning the fasionable heads in the world. I love flicking through older editions and I am amazed how many trends it picked up almost always before things got 'trendy'. But this Vman editorial you are writing about made me interested in the magazine. Danke,der Fashion Philosopher PS: Wann geht es nach Berlin? Ich bin neidisch. Ich muss unbedingt dieses Jahr auch nach Berlin.