Brand Watch SS12: O’ Keeffe.

September 11, 2012
It’s been so long since I’ve actually elected to wear a pair of shoes over boots that I’ve almost forgotten they exist. Anglo-Italian brand O’ Keeffe seems, however, to be winning me back with unprecedented authority. On hearing about the label’s inception (through friend, general brand mastermind and boutique co-owner MQ, as far as I can recall…), I’ve been emailing back and forth with those behind the brand, pestering them for updates like a needy, brogue-less boyfriend…

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Just this week, they’ve launched on Mr Porter and, crucially, I’ve disovered the former Male Muse-featured and perpetually impeccable bad-ass daddy of fashion, Nick Wooster, is also a devotee. Naturally, this is reason enough for us all to buy out the stock entirely.

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The concept behind O’ Keeffe should also be near and dear to the hearts of many of this blog’s readers, with the Irish brogue at the focal point of its appeal. Inspired by the shoe originally worn by bog-workers (punctured with holes to allow for drainage ), O’ Keeffe sets out to re-invent the less celebrated well-worn/hand-me-down version of the brogue with their debut collection.

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Sticklers for historical accuracy, the other aspects of the brogue’s evolution (landed gentry’s adoption of the peat-workers’ footwear choices) don’t go ignored by O’ Keeffe, with more sophisticated, less previously-loved brogues in the pristine condition we’re accustomed to also forming part of their first offering.

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For many of you, these probably aren’t the most modestly priced shoes but the artisanal Italian craftsmanship and limited availability are two factors which justify the slightly higher than average prices. Also, did I mention Nick Wooster wears them…?


O’ Keeffe shoes are available at Mr Porter

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  • Anonymous January 11, 2012 at 12:32 pm

    Shoes that are glue'd down and sole non resoleable are a complete waste of time. Italian hand made and English handmade shoes are where its at.. Will last 10 years easy if taken care of.Never wear shoes two day in a row, use shoe trees to keep the shame and buy good shoes.

  • Javito January 16, 2012 at 3:13 pm

    Love the first and the last shoes!

  • Mark January 17, 2012 at 9:36 pm

    …'Anglo'..?They seem to be talking about an 'Irish Heritage'. Are they an Irish based company?Beautiful shoes.

  • Cillian January 17, 2012 at 10:32 pm

    Mark: Although the inspiration is the Irish brogue, the brand is not based in Ireland.C.

  • x Mr Brightside x January 19, 2012 at 11:21 pm

    love this post and the shoes!!

  • Forever Fred Astaire by PJ Chabwera February 7, 2012 at 9:56 am

    What great shoes! It rare for me to like a whole collection of shoes but these I do! Especially the brogues — I think it's a long-term love affair! Great post!This blog is so fantastic, well done! Please check mine out and follow if you like it! I promise to return the favour!Thanks!

  • My lad side February 8, 2012 at 10:14 am

    interesting options for us!!! I love vine color! Marc de My Lad Side

  • Fashion Philosopher February 9, 2012 at 8:42 am

    Hi Cillian, I have not followed you for a while. Just one quick question how do you find Berlin. I am thinking about moving there. Just be honest. Just let me know a couple of your thoughts? Living standard, jobs, flats and people? I have not been to Berlin in ages and it changes so quickly, I suppose. Thanks Raj The Fashion Philosopher

  • Charleston February 15, 2012 at 4:41 pm

    adore the blood red brogues buddy

  • Milan Boya February 17, 2012 at 7:49 pm

    great shoes!

  • Blau von T February 18, 2012 at 11:54 am

    hope these come in little girlfoot sizes

  • Anonymous March 5, 2012 at 5:43 am

    GREAT shoes!!! They look great and feel terrific on your feet. They are old world quality and are worth the higher price.

  • Eimear O'Reilly April 8, 2012 at 8:28 am

    cool blog,more mens blogs are needed!would love if you could follow my brand new blog!

  • The Superbite April 22, 2012 at 9:26 am

    Beautiful brogues! What sort of outfit would you wear them with?I love the blog and am following you on twitter.

  • Alice May 1, 2012 at 11:23 pm

    oh wow – it's like Ftroupe. Another amazing brand!Take a look at my fashion illustrations and art: