Also interesting to note is that it’s all been done in-house, rather than outsourced to huge licensing agencies, which are the usual option for most fragrances at the more affordable end of the price-point spectrum.
“For Topman to be taken seriously in the toiletries arena it was crucial to make sure that we were able to produce a range of grooming products that were both affordable and luxurious at the same time”.
You’ve got to hand it to him – it certainly seems it’s been pulled off.
Topman Fragrances and a grooming range consisting of hair putty, body wash, deodorant and body spray are available from Topman, Boots and Selfridges.
Read some wise words from the team at The Grooming Guide on how to wear fragrance here, and read an insightful Q+A with the discerning nose behind it all, Glasser, here.
Image from Ape to Gentleman