I AM MONSTER: Tees from South Africa.

Uh oh – yet more fuel for my nautical obsession. Mathew from South African label I Am Monster got in touch recently and I’ve not been able to pry my eyes from the below ever since…

Founded in 2009 in a Durban basement in South Africa, the range of tees does so well that rock-infused graphic aesthetic that so many collections are aiming for right now (e.g. ASOS Black) and doesn’t seek to see you penniless either; each of these 100% beauts is priced at around the v. reasonable €25 mark.

Tees are a staple for the Spring Summer season and despite having a reputation for being purchased easily due to low cost and fairly stress-free fitting, I still struggle to find ones that stand the test of time (i.e. beer stains and the washing machine) and manage to strike the balance between eye-catching/interesting and not-too-brash. I Am Monster makes deciding on where to stock up that little bit easier.

^ Tri-dye

^ I Am

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Shop them here or if you’re based in/visiting South Africa, you’ll find them in Durban and Cape Town. OH, and stay tuned for a giveaway in the coming weeks.