Sometimes during Winter it’s easy to fall victim of a bout of fashion ennui; it’s raining without relent, winds are at gale force, and you’re leaving and returning to your home in the pitch black, so even if you did make an effort getting dressed and the craziness of the cold weather hasn’t ruined your good work, chances are no one on the street’s actually going to be able to see it to appreciate it.
But, for me, what’s important is just keeping everything dead simple so you don’t need to worry about what to wear in the first place. And who better to heed when it comes to stylistic simplicity than the Swedes? Hailing from the port town of Gothenburg (which, several mates have said, often tops Stockholm in the style stakes…), Dunderdon is a work-wear brand that prides itself on crafting that rare breed of honest-to-goodness clothing that knows it’s not intricately detailed, or particularly adventurous in terms of colour/fabric, and doesn’t really care.
This probably has a lot to do with the brand’s proper work-wear credentials (it was founded in 1997 by carpenter, Per-Ivan Hagberg, yes an actual carpenter, not someone in plaid-and-boots-poseur), and it’s no bad thing, since every piece is executed to a high degree of quality craftsmanship. Although this probably isn’t the most desirable description, I like to think of Dunderdon as the clothing equivalent of porridge: warming, wholesome, affordable (ok, oats are dirt cheap but these pieces are far from exorbitantly priced), and no superfluous frippery in sight.
And if you need spicing up after all that sobriety, get some from Sweden’s sexiest songstress…