Byredo’s Green by Ben Gorham.

September 16, 2009
It must be said, I’m a total fashion week newb. The main attraction (LFW’s Menswear Day) doesn’t kick off for another week and yet I find I’m already predicting which shirts will crease to the point of resembling bad crow’s feet when packed, which shoes can be worn sans socks without marring my feet and how I’m going to go about of-the-moment blogging (don’t expect much, that way if I get anything you might be remotely interested!)…

Luckily, I’ve not got to worry about the fragrance I’m tucking away for fashion-week usage (well, honestly, it’s a toss up between the following and Tom Ford Extreme – devilishly good). Granted this probably shouldn’t be one of the most pressing matters at hand but I’m thinking smelling good will help when I’m looking knackered, perplexed and schoolboy-excited. Anyway, the fragrant saviour comes by way of Byredo Parfums, the Swedish house of scents that collaborated with menswear style bible, Fantastic Man, a while back.

But, while I ordered a sample of Fantastic Man, it wasn’t the one which had the olfactory area fixated. Rather it was Green. Like nothing I’ve sniffed before, it’s kind of heady (must be the musk) and yet light (orange petigrain perhaps?) at the same time, with an undeniable air of Spring/Summer about it – appropriate for the showing season, probably not so appropriate considering the reports of current London weather… For those who understand such things, these are the notes: Orange Petigrain, Sage, Jasmine, Rose, Honeysuckle, Violet, Tonka Almond and Musk.

d54c8 byredogreen

^ Green by Byredo Parfums €115 for 100ml

1f950 bengorhamdianepernet

Equally interesting is the designer Ben Gorham’s story. A former star basketball player and now a fragrance/home amenities designer, he’s pictured above alongside a Diane Pernet parasol. Oh, and for those with a thing for tats-covered perfume designers, get ye to Diane’s post on Ben’s inked artworks, here.

Images from Byredo and ASVOF

  • Mat September 16, 2009 at 10:07 am

    jealous that your going, im stuck up in the north but i do start my new job on monday.really nice design of the bottle, thats the kind of details that are a bonus to me.

  • Mens Fashion September 17, 2009 at 1:55 am

    I think the bottles design is pretty cool to. It is a little expensive but I want to try it out anyway. Thanks for the heads up.

  • Seymour Jones September 23, 2009 at 9:30 am

    If you are ever in Stockholm, check out the Hotel Skeppsholmen. Byredo partnered up with them to supply bathroom amenities to the hotel. Fits perfectly to their style and approach.Check it out at:

  • White Line Hotels November 9, 2009 at 5:09 pm

    We had the pleasure of being at the opening of the Byredo boutique on Mäster Samuelsgatan 6 at the end of October and we had the privilege to be able to meet Ben Gorham (the brain behind Byredo) and hear how memories inspired his creations.Byredo have been very supportive of the opening of the Hotel Skeppsholmen in Stockholm, not only by partnering up with the hotel to provide their bathroom amentites, but also by teaming up with us at White Line Hotels. We are offering one lucky person the chance to have their future memory created by winning a stay at the hotel. Byredo very generously offered to provide the lucky person with a consultancy session in their boutique, as well as a fragrance and candles for them and a friend.Tell us what your ideal trip to Stockholm would consist of over at our site and maybe your future memory will be created.