Carola Euler and the subtle difference.

November 24, 2007
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Apologies for the extended recess I’ve taken over the past week, studies are-as you all know-a time-consuming burden.
During the rather…frequent… studies breaks I’ve taken I gorged on these sublime shots of menswear newcomer Carola Euler‘s SS08 collection.

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Euler just recently held a cocktail reception at the formidable b Store on London’s Savile Row where she stated the she ‘was inspired by the idea of what a 16-year-old boy would buy if he suddenly came into lots of money…that kind of naïve approach to luxury dressing.’

That ‘naïve’ attitude Euler was inspired by did in no way compromise the subtle splendour that emanates from each piece. A restricted -but not excessively so-palette, akin to Calvin Klein SS08, makes for a refreshing appeal. Metallics toned-down provide just enough edge and modernity. This Berliner is here for the long haul.

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From Dean Mayo Davies at Hint Blog:

‘German menswear talent Carola Euler understands this and went all conceptual to make an excitingly mundane point about überbranding, product extension and status symbols. With sexy, tongue-in-cheek images of her spring 2008 campaign filling the windows of London’s B Store—itself on Savile Row, a street that finds its raison d’etre more and more marginalized, thanks to a hideous leisurewear behemoth where Jil Sander used to be—she held a cocktail reception to showcase her men’s line, as well as beautifully barbed accessories and grooming products that don’t actually exist but prove tidy objects with which to criticize notions of luxury. These include the Carolex watch, pristinely-packaged fragrances and skincare, cheeky socks, luggage and trickle-down cigarette lighters, which proved such a talking point they may actually become available to order. So, ironically, art and commerce may meet again.’

Images from Carola

  • WendyB November 25, 2007 at 12:57 am

    I like that last suit.

  • riz November 26, 2007 at 4:26 am

    I am swooning over that grey suit! B Store seems cooler and cooler the more i read about it…

  • carla November 26, 2007 at 5:31 am

    thanks for linking us!xo,fashion intern

  • MR style November 26, 2007 at 7:27 am

    hey i am just going to post about that designer too ! i like her work so very much

  • DandyWarhol November 27, 2007 at 1:40 am

    the gold jacket is genius!i love.<3

  • Dustcakeboy November 27, 2007 at 7:20 am

    Wendy and Riz: I knew the suit would be popular! I reckon it’s the second-skin pants that do it…

  • In Yr Fshn November 27, 2007 at 8:17 pm

    It looks very Great Gatsy meets the future. Nice.

  • underneath November 29, 2007 at 10:11 am

    I certainly want that Tuxedo shirt! NOW.