Carola Euler and the subtle difference.

That ‘naïve’ attitude Euler was inspired by did in no way compromise the subtle splendour that emanates from each piece. A restricted -but not excessively so-palette, akin to Calvin Klein SS08, makes for a refreshing appeal. Metallics toned-down provide just enough edge and modernity. This Berliner is here for the long haul.

‘German menswear talent Carola Euler understands this and went all conceptual to make an excitingly mundane point about überbranding, product extension and status symbols. With sexy, tongue-in-cheek images of her spring 2008 campaign filling the windows of London’s B Store—itself on Savile Row, a street that finds its raison d’etre more and more marginalized, thanks to a hideous leisurewear behemoth where Jil Sander used to be—she held a cocktail reception to showcase her men’s line, as well as beautifully barbed accessories and grooming products that don’t actually exist but prove tidy objects with which to criticize notions of luxury. These include the Carolex watch, pristinely-packaged fragrances and skincare, cheeky socks, luggage and trickle-down cigarette lighters, which proved such a talking point they may actually become available to order. So, ironically, art and commerce may meet again.’