H&M Fashion Against AIDS for SS11.

March 30, 2011
Right, so after my most recent post you’d be forgiven for thinking I’ve gone all raising-awareness-for-the-cause but when a worthwhile project comes along, it’d be pretty shameful not to give it the recognition it deserves, no?
Swedish retail giant H&M (who I am, by the way, loving more than ever now considering the distinct dearth of Topman over here…) have taken up arms in the fight against AIDS once again with a new unisex collection (their fourth so far in this vein) that launches this coming April 26th with 25% of sales from this collection to be donated to youth HIV/AIDS initiatives worldwide.

From loose-fitting tees in perfectly Summery pastels to other statement-making separates in neutral tones (the sleeveless biker-esque jacket below), H&M Fashion Against AIDS isn’t your usual flash-in-the-pan buy a tee, wear it once to make yourself feel philanthropic, and promptly throw away affair. No no, this is a range that’ll satiate several of your SS11 cravings, whilst also allowing you to contribute to countless worthy projects around the world.

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^ Being honest, I did not expect something like this on opening the press release. When closed, it’s all a bit too clinical but with the lapels unrestrained, it’s a cleaner, more Jil Sander-esque sleeveless biker jacket.

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^ No, I wouldn’t wear it but I like the pop-art pop.
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^ Not at all H&M-ish, this reminds me of AllSaints in its sombre simplicity; and I like that you have to work a little to comprehend the message as opposed to being beaten about the face with it as is so often the case with these things.

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^ Like an American Apparel sweater, only you get to fight AIDS at the same time. Win.

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^ The summer staple. Definitely on my shopping list considering the hysteria-inducing lack of trousers I have here in Berlin (thanks ever so, unfathomable Ryanair baggage restrictions)

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^ A wifebeater without all the usual connotations…

As stated above, the collection launches April 26th 2011 in H&M’s DIVIDED department. Shop and support.
  • Anonymous March 30, 2011 at 10:13 am

    Cillian- vat a great post! I love it! But please be a dear and inform us of what that first T shirt actually says. You'll know who this is by the complete retardation of that qvestion. Dankuwel!

  • Cillian March 30, 2011 at 10:32 am

    Hi Corm: to clarify – "Stay Safe Stay Negative".Feine Reis!C.

  • Mat March 30, 2011 at 6:45 pm

    i'l be checking this out further

  • Prad Savania March 30, 2011 at 9:52 pm

    I want those trousers!!!Come check out my shoe design blogspot? Think you'll likey….Take careLouboutininthemaking.blogspot.com