An Innovative Threesome: Timberland x Wallpaper x Martine Rose.

October 2, 2010
Taking a break from blowing my nose, guzzling Lemsip, and attempting to read about Hedy Lamarr and the supposedly scandalising, Extase, to share something you’ve probably already come across, but – I’m sure – won’t mind viewing one more time.
Having been given a Mojito-fuelled London launch at the Havana Club a couple of weeks ago, the result of the much anticipated Timberland x Wallpaper x Martine Rose collaboration was unveiled recently and it’s pretty much rejuvenated my interest in an outerwear company I wouldn’t have looked twice at before. The jacket is the result of Timberland’s attempt (documented and, to an extent, orchestrated by Wallpaper) to endear itself to a new market through a collaboration with a young London-based menswear talent, Martine Rose.
Featuring a blue enthusiast’s dream combination of royal blue and a navy quilted circular patch, the Stratham bomber is every inch the product the collaborators sought to create upon first banding together. Striving to fuse innovation, heritage, and high fashion, the three parties have managed to fashion a piece that boasts appeal to traditional fans of the American brand and avant-garde advocates alike. 

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^ Martine Rose

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For video interviews and blogs from Martine Rose herself describing the collaborative process and her own signature aesthetic, head to Wallpaper.
  • Anonymous October 3, 2010 at 3:51 pm

    Thanks for the great post.Get in touch with us is you would like to receive more Timberland EU product info and Press releasesTimberland Europe Twitter: @timberland_eu