^ Highlights from Aertex’s online shop – Clockwise from top: Keele Knitted Sweater at £75; Jarvis Long Sleeve Knitted Jacket at £70; Ric Fleece Over Shirt at £50; Gillett Double Face Check Shirt at £60
Now, having contributed to the world of athletics for decades, the brand has opted to evolve into something of a high-end, high-street label. There’s definitely something Fred Perry-esque about the brand’s re-direction, with some serious music (think Dirty Pretty Things’ Carl Barat and The Charlatans’ Jon Brooks) and media (babe Rick Edwards) names being tied to the new aesthetic.
Personally, though, I’m just a bit head over heels for the skinhead styling of their Spring Summer 10 lookbook. It’s all Slava Mogutin meets British indie band.