Two of NY’s finest and my personal favourites: Patrik Ervell and Tim Hamilton will both publish their first ads in an upcoming issue of V. I abhor the use of phrases such as “the hottest designers right now” but when it comes to this pair I can’t possibly think of anything more suitable. Ervell’s minimalist affair with its profuse and potent striping was shot by KT Auleta, with set design by Matthew Mazzucca. Hamilton’s slightly more detailed yet decidedly gray-scale image is equally striking, with the light/shadow contrast displaying the textured suit at its best. Not bad for first-timers, eh?
Maiden Campaigns.April 20, 2009
Isn’t it refreshing to see some of the most innovative designers currently working in menswear initiate their first foray into the realm of print advertising campaigns when the remainder of the industry is all about the cutbacks?