Burberry the Beat For Men.

March 7, 2009
6d316 campaign2

Not long after I began my religious use of Thierry Mugler‘s sweet and sensual A*Men I received some Burberry the Beat For Men for review. Here’s what they set out to accomplish…

“We wanted to create a fragrance that expressed disheveled elegance – an unforced look, style and attitude that is young, modern, masculine and dynamic. Articulating the creativity, positivity, energy and open-minded, individualistic, effortless approach of The Beat man.” – Christopher Bailey.

And they’ve hit it spot on in terms of translating these traits, particularly the energy and positivity, of the modern Burberry man to the scent. The scent, which I would recommend exclusively for daywear due to its inherent lightness, features leatherwood, vetiver, bourbon, cedrat, black pepper and violet leaves accord, and was designed by notable noses Olivier Polge and Domitille Bertier. Interestingly, although its woodiness and punchy black pepper is distinctly masculine, its overall aroma is somewhat reminiscent of this new, and much more feminine masculinity we’ve been seeing in the SS09 collections. Thoroughly modern, it most definitely is.

More at Burberry the Beat on Facebook, Myspace and Bebo.

Image from Burberry the Beat For Men

  • kingchic March 8, 2009 at 8:04 am

    There were at least 7 pages taken over by Burberry Beat in the March issue of GQ. Talk about spreading the word.[K]

  • Cillian March 8, 2009 at 8:18 am

    ^ They certainly are committed marketers. I didn’t mind though since one of the best designers of our time is at the helm./Male Mode.

  • Sohyle March 8, 2009 at 11:39 pm

    I like the the models and the pictures of the ADs.

  • EJ March 9, 2009 at 3:38 am

    wonderfulLOVE the blog!!!

  • Vintage Me New You March 10, 2009 at 2:13 pm

    very nice blog,not only for men:)i love the ads from Burberry and the models, looking great!have a nice day and enjoy your time!