“We wanted to create a fragrance that expressed disheveled elegance – an unforced look, style and attitude that is young, modern, masculine and dynamic. Articulating the creativity, positivity, energy and open-minded, individualistic, effortless approach of The Beat man.” – Christopher Bailey.
And they’ve hit it spot on in terms of translating these traits, particularly the energy and positivity, of the modern Burberry man to the scent. The scent, which I would recommend exclusively for daywear due to its inherent lightness, features leatherwood, vetiver, bourbon, cedrat, black pepper and violet leaves accord, and was designed by notable noses Olivier Polge and Domitille Bertier. Interestingly, although its woodiness and punchy black pepper is distinctly masculine, its overall aroma is somewhat reminiscent of this new, and much more feminine masculinity we’ve been seeing in the SS09 collections. Thoroughly modern, it most definitely is.
Image from Burberry the Beat For Men