As often happens with myself and brand names, I was vaguely familiar with guilianoFujiwara but could not recall any trademarks or remember any looks from recent seasons, or any seasons whatsoever for that matter. My attention has been drawn to the Japanese-headed, Milan-based menswear brand thanks to a savvy Male-Mode reader who was kind enough to alert me.
And the clothes. Well, the FW 0809 collection boasts structurally austere pieces in deep blacks amongst those in brightest citrus orange. Accessories are definitely variegated and contrast beautifully; squatty ties, elongated slim belts and a compact sports bag reminiscent of space-bound capsules.
Masataka Matsumura, creative director, has also ingeniously included such a wide variety of textures and fabrics, chinchilla to sheepskin, alpaca to Plexiglas. What was intended as an artist’s exploration of the origins of “hip-hop” has yielded more than I had anticipated.