Speaking of rejuvenation, there’s really no better choice than Jones for instigating some of that at Dunhill. His penchant for the mixing of muted neons and greys, streetwise baggy tees and soccer-style image is sure to ruffle a few Dunhill-loyal feathers. Famous for its rather classic menswear, which some even denounce as ‘fuddy-duddy’, and distinguished leather goods, Dunhill is unquestionably a British house in every sense of the word. A brief scanning of their site informs one of; Jude Law’s exclusive appearance in the SS 08 campaign and Dunhill’s mission statement which incorporates four key collections – Signature, Travelling, Recreation and Modern Heritage or – if you’re not a 50 year old, country-house-residing ‘maverick gentleman’ – bland wear made bold. And yet, not quite bold enough.
Enter KJ – who, I forgot to mention above has also relinquished that fruitful Umbro arrangement…for shame. His aesthetic, let’s be honest, doesn’t exactly correlate to Dunhill’s preference for the conservative but this is what excites me the most. It truly is a marriage made in sartorial heaven – KJ, whose own line has reputedly left him…dissatisfied…financially, and the grandaddy Dunhill who is in desperate need of some youthful vibrance and know-how. I can only wish Jones the best in his endeavours and congratulate Dunhill on their wise decision…and applaud the creation of..
…these motoring coats, which can only grow more stupendous with the addition of a KJ tweak.
Images from Dunhill, Men’s Style and PatrickMcmullan via Men’s Style