Brand Watch SS12: O’ Keeffe.

It’s been so long since I’ve actually elected to wear a pair of shoes over boots that I’ve almost forgotten they exist. Anglo-Italian brand O’ Keeffe seems, however, to be winning me back with unprecedented authority. On hearing about the label’s inception (through friend, general brand mastermind and boutique co-owner MQ, as far as I can recall…), I’ve been emailing back and forth with those behind the brand, pestering them for updates like a needy, brogue-less boyfriend…

Just this week, they’ve launched on Mr Porter and, crucially, I’ve disovered the former Male Muse-featured and perpetually impeccable bad-ass daddy of fashion, Nick Wooster, is also a devotee. Naturally, this is reason enough for us all to buy out the stock entirely.

The concept behind O’ Keeffe should also be near and dear to the hearts of many of this blog’s readers, with the Irish brogue at the focal point of its appeal. Inspired by the shoe originally worn by bog-workers (punctured with holes to allow for drainage ), O’ Keeffe sets out to re-invent the less celebrated well-worn/hand-me-down version of the brogue with their debut collection.

Sticklers for historical accuracy, the other aspects of the brogue’s evolution (landed gentry’s adoption of the peat-workers’ footwear choices) don’t go ignored by O’ Keeffe, with more sophisticated, less previously-loved brogues in the pristine condition we’re accustomed to also forming part of their first offering.

For many of you, these probably aren’t the most modestly priced shoes but the artisanal Italian craftsmanship and limited availability are two factors which justify the slightly higher than average prices. Also, did I mention Nick Wooster wears them…?


O’ Keeffe shoes are available at Mr Porter

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16 thoughts on “Brand Watch SS12: O’ Keeffe.

  1. Shoes that are glue'd down and sole non resoleable are a complete waste of time. Italian hand made and English handmade shoes are where its at.. Will last 10 years easy if taken care of.Never wear shoes two day in a row, use shoe trees to keep the shame and buy good shoes.

  2. Hi Cillian, I have not followed you for a while. Just one quick question how do you find Berlin. I am thinking about moving there. Just be honest. Just let me know a couple of your thoughts? Living standard, jobs, flats and people? I have not been to Berlin in ages and it changes so quickly, I suppose. Thanks Raj The Fashion Philosopher

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