Thought brands with inter-season collections like cruise and pre-Fall were wont to reinvent the wheel on a regular basis? Try one that unveils a completely new collection each month. Established earlier this year, Montreal-based Frank & Oak is an online venture that offers men an entirely fresh selection of casual staples, suiting pieces, and accessories on a monthly basis.
While that might seem too much, too often on first thought, the brand focuses less on disparaging the old and hopelessly fawning over the new, and more on celebrating wearable, timeless core styles; it’s more a case of slightly tweaking – think new colourways and prints, rather than an absolute overhaul every 30 or so days.
Just last week, the e-commerce brand toasted a more formal venture, with the launch of their micro-site United Tailors, a casual-cum-smart tailoring collection that’s comprised of fitted chambray shirts, wool suits, suede belts and handcrafted silk accessories. To give the micro-site the welcome it truly deserves, Frank and Oak managed to source a space on New York’s Crosby Street for a pop-up inspired by the city of Montreal.
Dubbed the Mile End Pop-up Shop, its not-even-a-week-long life span was most likely a case of sky-high Soho rents, but it did aid in building an air of exclusivity around a collection that’s clearly marked as premium in comparison to the mainline.
^ Highlights from Frank and Oak’s mainline
Having copped several a feel of the pieces on display, I can vouch (and this really is rare) that Frank and Oak are offering unbelievably good value for their pricepoints. A shirt or crewneck sweater will set you back just $45 but is most definitely built to last.
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Learn more about Frank and Oak | Shop United Tailors
looks like my kinda thing, partial to those ties