Uniforms for the Dedicated: The New Menswear Collective.

I do love a good design collective. Ever since Underlining Colours (now The Grit) got in touch with me about a feature way back when, I’ve been itching to discover more disciples of fashion/art/design that have banded together to pool their creativity in order to make really beautiful work that wouldn’t otherwise be produced.

Established in 2007, but having somehow evaded my radar until recently, Uniforms of the Dedicated is one such team of tastemakers. With the intention of fashioning a “playground of men’s fashion, music, art projects, and film”, Uniforms break new ground in the world of all things menswear, shooting music videos (more like fully-fledged fashion films) for their self-composed songs, which feature their self-designed clothing line, as well as their self-created artwork. Suffice to say that this lot are packing intimidating talent.

The latest in a series of collaborative films entitled March of No Coincidence brings together producers Jonas Rathsman and Nils Krogh and former lead singer of Swedish band Zeitgeist, Maria Nordström. The video itself smacks of German Expressionist classics like The Cabinet of Dr. Caligari but puts a more humorous twist on the traditionally Gothic style. Naturally, it also places the spotlight on the collective’s collection (not exactly AW10 seeing as it’s an ongoing project rather than a fashion brand, but still made more for the shiver-inducing months, rather than Spring/Summer) which is, in itself, an incredible feat.

Have a gawk for yourself below, and drool over my personal fave of the collection (also an item advocated by Selectism), the Anthem jacket.

[vimeo http://www.vimeo.com/15600113 w=400&h=225]