Hub spins a Yarn.

December 5, 2009
You know what? Dublin is great. But, sadly, with regard to all things fashion, London is still superior and consistently wins out in terms of attracting design/fashion/photography graduates. While I realise Ireland’s capital is a much smaller size, it’s still frustrating to miss out on the Anglo action across the Irish Sea. Case in point? – London’s brace of boutiques based on Stoke Newington Church St. known as Hub. Not only do these clever people stock some of the top Euro fashion-makers including Acne, Won Hundred and Humanoid, but they also produce some in-house wonder with womenswear and menswear labels, Beth Graham and Yarn, respectively.
b8933 yarnshirt2cae68 yarnshirt4
100% brushed cotton shirts by Yarn
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AW is the season which often sees my attention redirected to traditional (and often utilitarian) aesthetics. I glean inspiration from an arresting photo of a Cornish miner, nuances of the English gentleman’s country attire or the Christopher Bailey-approved (see Burberry Prorsum AW09) flat cap. Thus, brands of a more simple, no-fuss disposition like Yarn hold the most potential during the bleaker months.
Yarn’s aim is to proffer clothing of “honest simplicity”, and they’re pretty much spot on with a host of classic shapes in traditional fabrics. Design and manufactured locally, using the best of British materials, it’s quality, no-frills shirting like this, that your Grandfather probably swore by. And it’s easy to see why.