We cannot define nor limit what we do to one specific title but if we had to we would call the label’s aesthetic exploitative and experimental.
2. Why did you decide to dedicate your time to designing menswear? And what is your creative background/experience?
To break all previous conceptions of menswear as a mundane byproduct to womenswear. Rasharn studied at London College of Fashion whilst Jaiden studied at Fashion Retail Academy.
Do you know honestly i truly believe this question is one of the most relevant we have been asked in a interview and i must say you are very observant. Each season we approach design simply as we see fit, personally we know that this may cause annoyance as journalists like to brand designers or simply dismiss them as this or that. The landscape of design in general is amazingly diverse and to just simply explore one facet of it would be rather tiresome. Each season is simply a projection of what we are capable of and one day maybe i hope we will be able to create a balance from designing for a luxury label where we will be able to exercise our more refined classic look which i believe A/W 08 was mostly about and a sportswear label in conjunction with a sportswear brand for e.g Umbro By Jaiden rVa James which S/S 08 was about. Then we will be able to explore more in depth those demons that are within us but cannot be unleashed every season thus leaving our own label Jaiden rVa James free for us to experiment and explore as we simply see fit.
Hmmm, we would say no but Charlie Porter & Lulu Kennedy both have amazing sense of style that is very inspiring.
Without giving too much away i can say the collection is about psychosexuality and explores both insanity and sexuality.
At the moment Wild One with Marlon Brando, I have yet to see someone look so good in leather, plus we are collaborating with Scott on leather jackets – their classic Perfecto which is what Brando wore though out the film. But honestly 40’s & 50’s is a golden age for the refined look.
Images from LFW