MBBFW SS13 Men’s: SOPOPULAR.

October 11, 2014
Back from Berlin. It’s been a bit of a whirlwind, to be honest. Uncharacteristically, I managed to oversleep a couple of hours (not hearing my alarm for the first time in my life), missing my early Tuesday morning flight. Great.
Following a speedy transfer to Amsterdam, several hours spent listening to my stomach rumble audibly on a hi-speed Pan-European train, enduring looks from concerned fellow passengers, and generally tearing my hair out, I arrived. Then, it was straight to my hotel and on to the Dandy Diary x Facehunter party sponsored by Pinstyle, which ticked all the fashion party boxes (hot models, countless photographers, near-naked revellers and – my downfall – free booze). 
The next morning saw me nearly keel over at the first flurry of runway shows. Apologies to those seated next to me at Escada Sport who were forced to endure the heady aroma of cheap prosecco and hangover (eau de mouldy, anyone?). The remainder of the week passed by without major incident and also led to the discovery of a few new men’s brands I think you should know about too. Here’s the first:

SOPOPULAR Spring Summer 2013 SOPOPULAR Spring Summer 2013
SOPOPULAR Spring Summer 2013 SOPOPULAR Spring Summer 2013
SOPOPULAR Spring Summer 2013 SOPOPULAR Spring Summer 2013

^ SOPOPULAR Spring Summer 2013; a shit-kicking toughness softened by lightweight knits and what was either tie-dye or digital printing, I’m still not entirely sure. Designer Daniel Blechman describes the label as the melding together of the two cities between which he divides his time: London (the cool, the directional inspiration) and Berlin (the militaristic, structural influence). I’m sold.
More to come.

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  • Duck July 12, 2012 at 2:06 pm

    I'm now only allowed to go to one party per fashion week due my own weakness for an open bar. In Paris I managed to avoid the parties altogether! It was so weird sitting during the shows without a hangover, a crick in my neck or yesterday's outfit on…