Just a brief note to those of you who like to do good with your denim: London-based high-end boutique Start London has launched an initiative to raise funds for UK charity Jeans for Genes which aims to fund care and research for children with genetic disorders.
Start have teamed up with two of their own favourite Swedish pioneering brands, Acne and Nudie, to give away four pairs of designer jeans. What needs to be done in order to be in with a chance of securing yourself some Swedish denim deliciousness?
Simply donate any amount to Jeans for Genes here, and you’re on your way.
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